Bicycle Wayfinding

 

The Provincetown Bicycle Committee has developed a simple wayfinding program for these poles and the final signs will be complete in time for the Provincetown 400 commemoration in 2020.

The program uses the 13 existing poles along Bradford Street (and Commercial St. in the far East End) that were installed with Bike Route signs by the Cape Cod Regional Transit Authority in 2012. These were intended to have additional wayfinding but the CCRTA program fizzled out and the project was never completed. The Bike Route sign with the Cape Cod map was custom printed for the CCRTA by Liddell Brothers.

Wayfinding helps orient people to the town’s layout and encourages them to bike the short distances between common destinations.

Wayfinding helps orient people to the town’s layout and encourages them to bike the short distances between common destinations.

A lonely looking Bike Route sign on a pole looking east along Bradford Street near Alden Street.

A lonely looking Bike Route sign on a pole looking east along Bradford Street near Alden Street.

The EB02 pole (above, at Prince St) has other signs where bike wayfinding should go.

The EB02 pole (above, at Prince St) has other signs where bike wayfinding should go.

Each of the wayfinding signs shows the time it takes to get to a destination by bike and the distance in miles. Estimates are derived from Google Maps.

We added bike icons to reinforce that the directions are for bicycling and used an icon that is more representative of a typical Provincetown bicycle than the standard one on the route sign. The bike icon also changes direction to follow along with the arrows (left facing bike for left arrows, right facing bike for forward and right arrows).

Destinations were also color-coded, with in-town locations in green and places in the Cape Cod National Seashore colored brown.

Design resources

The Cape Cod Commission published a guidebook in 2012 that goes into detail on how to develop local destination signage to go along with the Bike Route signs on these poles:
Cape Cod Regional Bicycle Wayfinding Design Guidelines (PDF) » 

You can do this yourself

You can download this ZIP file that contains templates, design tips, and printing instructions for making your own signs based on the designs you’ll see below:
Adobe Illustrator template files (4 MB ZIP) »

Yard sign printing

The pilot implementation in 2018 was done with simple printed yard signs made from corrugated plastic (coroplast) attached to the poles with zip ties and double-stick tape. Most didn’t last very long, since the windy conditions in town caused the signs to fold around the poles along the corrugation lines and eventually fall apart.

The pilot install was helpful to get feedback, and we made a number of improvements to the arrows and text to improve clarity for the final run of metal signs.

Metal sign printing

We used SmartSigns.com to print the final metal versions on standard aluminum, engineer-grade sign stock with a reflective coating. They converted our PDF files and color corrected to match the MUTCD-standard colors for road signs. Printing all 13 signs came in at just under $1,000. The funds for printing the final metal signs were donated by a local resident. SmartSign.com >>

 

Eastbound

The first pole heading east along Bradford Street is at Atlantic Ave. just before Shank Painter Rd., and the final one is at the town line with Truro (see the map below for all pole locations).

EB01 - Bradford @ Atlantic Ave. - final

EB01 - Bradford @ Atlantic Ave. - final

EB02 - Bradford @ Prince St. - pilot mockup

EB02 - Bradford @ Prince St. - pilot mockup

EB03 - Bradford @ High Pole Hill Rd. - final

EB03 - Bradford @ High Pole Hill Rd. - final

EB04 - Bradford @ Conwell St. - pilot

EB04 - Bradford @ Conwell St. - pilot

EB05 - Bradford @ Howland St. - final

EB05 - Bradford @ Howland St. - final

EB06 - Commercial after the split (before Snail Rd.) - final

EB06 - Commercial after the split (before Snail Rd.) - final

 
EB07 - Commercial @ Truro line - final

EB07 - Commercial @ Truro line - final

 

Westbound

The first pole heading west into town is at Howland Street just before the East End Market, and the final one is at Province Lands Road.

WB01 - Bradford @ Howland St. (in front of East End Market) - final

WB01 - Bradford @ Howland St. (in front of East End Market) - final

WB02 - Bradford @ Standish St. (Riley's Parking Lot) - pilot

WB02 - Bradford @ Standish St. (Riley's Parking Lot) - pilot

WB03 - Bradford @ Alden St. - final

WB03 - Bradford @ Alden St. - final

WB04 - Bradford @ Prince St. (top of the hill) - final

WB04 - Bradford @ Prince St. (top of the hill) - final

WB05 - Bradford @ Shank Painter Rd. - pilot mockup

WB05 - Bradford @ Shank Painter Rd. - pilot mockup

WB06 - Bradford Ext @ Province Lands Rd. - final

WB06 - Bradford Ext @ Province Lands Rd. - final

Destinations Included

 

Town destinations (green):

  • Town Hall (5)

  • Police Station (4)

  • Supermarket (3)

  • Dog Park (1)

  • MacMillan Pier (3)

  • Old Colony Path (2)

  • Commercial St. (3)

  • Truro (3)

Seashore destinations (brown)

  • Breakwater (2)

  • Race Point (2)

  • Herring Cove Bike Trails (4)

  • Beech Forest Bike Trails (4)

  • Head of the Meadow Bike Trail (2)

  • Highland Light (1)

 

Map of Bike Route Pole Locations

Pole locations are in blue (eastbound) and green (westbound); destinations are marked as red diamonds.

 
 

Others destinations to consider for a more comprehensive wayfinding scheme...

With East Coast Greenway & the Cape Cod Commission:

  • Claire Saltonstall Bikeway/ East Coast Greenway route signs. This sign that indicates you’re traveling along both of these routes.

 
Mockup of a sign for the East Coast Greenway/Claire Saltonstall Bike Route 1

Mockup of a sign for the East Coast Greenway/Claire Saltonstall Bike Route 1

 

With the Visitor Services Board, Chamber of Commerce, and Provincetown 400:

  • East End/ West End/ Town Center (some existing signs)

  • 1620 locations: Pilgrim Monument & Museum, Pilgrim’s First Landing Park, Mayflower Compact Bas Relief (Monument has its own signs)

  • Restroooms (some existing signs)

  • Public Parking, Route 6 (lots of existing signs).

With the Cultural Council:

  • Specific cultural institutions such as the Library, Waters Edge Cinema, Art House, PAAM, Provincetown Theater, FAWC, The Shack, The Commons, West End Childrens Sailing Club, etc.

  • Town facilities such as the School, Fishermen Hall, Veterans Memorial Community Center, Skate Park, Motta Field (no signs for any of these currently)

  • Churches (some already have signs).

With the Open Space Committee:

  • Conservation areas such as Clapps Pond, Shank Painter Pond, Nicky’s Park, etc. (existing signs at the destinations)

With the Airport & Outer Cape Health:

  • Airport (numerous signs already)

  • Outer Cape Health (some existing signs).